The team at CoTZ say they cracked the code on how to make a sun protection product with an elegant texture and feel. The brand’s new CōTZ Face Natural Skin Tone SPF 40 delivers a silky texture and natural tint that looks and feels like a cosmetic primer, while providing the protection of SPF 40.

The weightless mineral formula is invisible, and was developed to enhance natural skin tone, while providing coverage. It contains Titanium Dioxide and Zinc Oxide, as well as an additional sun protective mineral that contributes to the product’s translucent tint and allows it to layer invisibly under makeup.

The product, which is available at Ulta stores, is packaged in a slim red and white tube.